So It Goes Creative


Founded by James Wright and Lewis Carpenter, in June 2013, So It Goes Creative is a biannual arts and culture magazine and specialist independent creative studio based in London and Los Angeles.

So It Goes Creative consult and create content for leading brands; casting from our network and building brand awareness and exposure in the media and consumer markets through creating and producing innovative content, talent-led campaigns, ambassador programmes, design and brand collaborations, and global events.


We work on an exclusive basis with our clients and provide them with our unique industry knowledge, tailored to specific projects and campaigns.

Previous and current brand collaborations / clients: Chanel, Dior, Isabel Marant, H&M, Anthropologie, Burberry, BAFTA, MUBI, Gucci, Chloé, Rolex, Leica, Kodak, Squarespace and Olympus.