We headed down to one of So It Goes' most stylish London stockists to see what was on offer at Modern Society. An abundance of marble, floor to ceiling windows which open onto sunny Redchurch Street, and the most chic offerings from hard-to-find it-brands such as Georgia Alice, Être Cécile, Etienne Deroeux, Anine Bing, Isa Arfen and Sandy Liang... we could go on. Literally brands for those in the know. With its own coffee bar and the perfect marble tables at which to sip your cold brew, the store has as much to offer in lifestyle (read: amazing candles and homeware), books and magazines (we picked up new title Luncheon) as it does in fashion.
We shot our favourite parts of the store and some of our favourite products...
Photos by Sophie Wright
Creative Direction by Frances Davison