Our favourite London denim brand, M.i.h, are making custom denim dreams come true with their denim girls project. M.i.h have long staked their claim as a brand with true 70s heritage and an eye for trend-led silhouettes. The Denim Girls Project harks back to the hippie culture of jean customisation - a tradition which has almost become folk art in the states, with elaborately painted, beaded or patched pieces taking months to create as a labour of love.
Now the brand are taking some of the hard work out of creating your one-of-a-kind denim soulmate by offering bespoke tailoring, patching, fraying and embroidery for vintage or M.i.h pieces.
So It Goes