So It Goes x Soho Grand Hotel: New Year's Eve

We’re very happy to announce that team So It Goes New York is partnering up with the inimitable Soho Grand Hotel to see in the New Year. There will be lots of friends and family from the magazine there, along with some talent we’ve featured in the past and we’d love for you to join us. Some of the hosts include So It Goes Contributing Editor, Brianna Lance, Fashion Director Liz McClean and contributing photographer Zackery Michael (continue reading below...)


Tickets are available here and readers of So It Goes are being given a discount code with all ticket bookings. Just add "SOITGOESNYE"  at checkout for 15% off the regular ticket price.

Soho Grand’s 10th Annual Black & White Masquerade Ball is an ode to Truman Capote’s infamous Grand Masked Ball, hosted in New York 1966. 

The soiree was thrown in honor of Kay Graham and still is recognized as one of the most brilliantly eclectic parties of the century, attended by ingenious creatives of the art, design, music and fashion worlds. In honor of the spectacular affair and to farewell 2017 in grand style, So It Goes NY and the Soho Grand invites you to experience a New Year’s Eve to remember.

The hotel’s entire lobby floor will transform into a black and white gala, with guests in masquerades across the dance floor. Attire is black tie, masks are mandatory and dancing is obligatory.

Happy holidays and we hope to see you on New Years Eve!