This summer MiH Jeans have delved back into their archive to create their Cult Denim Project, based on their most iconic pieces from the past 10 years of the brand. So It Goes wanted to see what inspires the brand season after season. We were rewarded by blue skies, blue denim and archive images of brand founder Chloe's family. Joan Baez, Katharine Hamnett and images by Karim Sadli are flowed in with the collection's dreamy campaign by Colin Dodgson.
So It Goes