StyleJoshua Bullock

So It Goes x De Beers x Fashion Me Now

StyleJoshua Bullock
So It Goes x De Beers x Fashion Me Now

With the A/W ’14 issue of So It Goes on the verge of closing, September is a dizzying array of panicked shoots, last-minute edits and the occasional fashion show.

Last Sunday, however, it was with a sigh of relief that we had our focus pulled away from all things magazine to shoot a very special, sparkly collaboration with Lucy Williams of the blog Fashion Me Now and the world’s most iconic jewellery brand De Beers.

To get involved in De Beers’ September celebration of their new campaign (shot by Mary McCartney and starring Andrea Diaconu) share your photos of what natural beauty means to you on instagram with the hashtag #naturalbrilliance.

Photographed by So It Goes creative director James Wright, you can see a selection of the photos from the shoot below. To see Lucy’s full post, head over to www.fashionmenow.co.uk.

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