This is the start of a series of three posts documenting the journey the So It Goes editorial team undertook this summer to put together our brand new, shiny Issue 8.
As some of the more practised So It Goes readers will have noticed, whilst we’re a London based magazine, putting together our publication routinely takes us to the US and some of our best and most valued collaborators have ended up been those hugging the two coasts of America in both New York and Los Angeles.
This issue was no different, as we made not one, but two trips Stateside to shoot a total of 4 editorials for the issue: Stranger Things sensation, Millie Bobby Brown, star of Transparent and veteran independent cinema director, Jay Duplass, enigmatic model, Abbey Lee, and last, but by no means least, resident So It Goes man crush, three time Oscar nominee, Mark Ruffalo.
Cards unprofessionally on the table, our trips to the US can occasionally be confirmed somewhat last minute. As fate would have it, this trip was one of those occasions.
In times of relative logistical duress, accommodation can often be the conspicuously missing cog in the So It Goes itinerary. This issue we were thrilled to have collaborated with a site that’s been a permanent fixture on our bookmarks for years. Having used the site often personally, Issue 8 marked the first professional use of Mr & Mrs Smith – one of the world’s leading boutique hotel websites.
The value of this collaboration to all of us here at So It Goes cannot be overstated. When in need, the team at Mr & Mrs Smith provided much needed sanity and calm to go with hugely welcomed jet-lagged comfort at three different points over the summer. This is a little breakdown of those three points and the places we were lucky enough to stay.
First up in August, came the Palihouse Santa Monica. As somewhat seasoned visitors to Venice Beach, the charm and appeal of neighbouring Santa Monica had always slightly paled in comparison.
This desperately photogenic 1927 Mediterranean Revival has changed that forever. Moorish tiling and a beautifully landscaped front-garden wasn’t a bad start.
Inside, the Palihouse Santa Monica really does have the often-cited, but rarely legitimate quality of feeling ‘lived-in’, and we mean that in the best possible way. Brought to you by the team behind the Palihouse Holloway, and the Palihotel on Melrose, there is (not wholly unlike the doyenne of Los Angeles hospitality, West Hollywood’s Chateau Marmont) an immense warmth, charm and history that somehow co-exists naturally with all the contemporary trimmings and mod-cons that you could possibly hope for.
Importantly, substance is not sacrificed for style, and the our constant peppering of the front-desk to receive dozens of clothing samples, issues of the magazine and various other panicked deliveries were met with nothing but guidance and help, with grace and a smile. God bless America.
Below are a few pictures we snapped whilst on our trip, including: our beautifully appointed candy-striped room, pristine white bathroom tiles, the lobby’s eye-catching wood-beam ceilings, outdoor spanish tiling, a stone fireplace, and a oasis-like outdoor patio.
In a frantic, whistle-stop one night stay, our only regret is that we didn’t get to enjoy Palihouse, Santa Monica more, because it really is rather special. If you’re ever looking for a historic oasis of calm on LA’s westside, we couldn’t recommend it highly enough.
A huge thank you to Mr & Mrs Smith for their help and support, and stay tuned for the next in our So It Goes x Mr & Mrs Smith collaboration, this Wednesday – The Avalon.
Words and pictures - James Wright